Swiss Design Group · Kingdom of Saudi Arabia
We develop
opportunities.
We originate development opportunities, prove them, and deliver them — so capital joins a project that is already conceived, studied and priced. One accountable partner from raw land to opening day.
SDG connects the opportunity, the capital and the market.
01 Project
02 Investor
03 Market
We don't simply develop buildings. We develop opportunities.
Capital arrives after the risk has been taken.
By the time an opportunity reaches an investor, the concept exists, the market has been tested and the numbers are built. What we ask capital to join is a proposition — not an idea.
Proven before it is offered
Nothing is put to an investor until the feasibility study says it should be. That work is carried at our cost, and at our risk.
One accountable party
Design, procurement, construction, fit-out and handover sit with a single company under a single contract — so there is no gap for cost to hide in.
Your position, your choice
Development fee, turnkey price, co-development equity or a land joint venture. The structure follows the investor's appetite, not ours.
A market in transformation.
Vision 2030 has turned the Kingdom into a development economy. Capital is not the constraint — proven, deliverable, investable projects are. That is the gap SDG works in.
Where development can create value
Relative development opportunity by sector — SDG's own screening index, weighted for demand growth, supply gap, delivery speed and capital efficiency.
Index 0–100, darker bars score higher. A screening tool, never a substitute for a project feasibility study.
Vision 2030 is creating new demand. SDG identifies where development can create value.
From an idea to an investable project.
Every development begins with an opportunity. SDG transforms that opportunity into a structured proposition supported by market intelligence, feasibility analysis, financial planning and development strategy.
Market research
Sector, catchment and demand evidence before any drawing exists.
Opportunity identification
Land, gap and timing — where value is actually available.
Concept development
Product definition, positioning and the development idea.
Feasibility study
Highest and best use tested and ranked. The go / no-go gate.
Financial model
Capex, opex, revenue, cash flow, IRR and sensitivities.
Investment proposal
The opportunity written in a format capital can evaluate.
Partner & investor alignment
Structure, terms, risk allocation and governance agreed.
Development
Design, approvals, procurement, construction and fit-out.
Market launch
Operator onboarding, opening, leasing or sales.
Value creation
Stabilisation, asset performance, refinancing or exit.
We test the opportunity before we build it.
The feasibility study is the product. It is what turns an idea into a decision — and it is issued before any investor is asked for a riyal.
Indicative return profile
Illustrative screening ranges from mid-market hospitality and residential work in Riyadh and the Western Region, 2026. Not a forecast, not an offer and never a promise of return — every project is modelled from its own inputs.
Development cash flow — illustrative shape
Below the line is capital deployed; above it is net operating cash. Shape only — the model behind it is rebuilt for each project.
What the study covers
- Market analysis
- Location analysis
- Demand analysis
- Competitor analysis
- Development potential and highest & best use
- Area schedule and product mix
- CAPEX build-up by package
- OPEX and operating assumptions
- Revenue model and stabilised P&L
- ROI, IRR and payback
- Cash flow and sensitivity analysis
- Risk analysis and mitigation
- Programme and phasing
- Exit strategy and recommended deal structure
The right project. The right capital. The right market.
SDG prepares opportunities in a format investors can actually evaluate — the thesis, the numbers, the risks and the exit, in one document, before commitment.
Capital, land, or both.
- Equity, a debt facility, or land contributed in kind at agreed value
- An investment mandate, hold period and target return
- Approval at each defined decision gate
- No in-house development team required
Everything between land and opening day.
- Investment thesis, market opportunity and development concept
- Financial model, risk assessment, expected returns and timeline
- Full design — architecture, interiors and MEP through our alliance
- Turnkey construction and fit-out under one point of accountability
- In-house furniture manufacturing and FF&E — cost taken out of capex, not added
- Partnership structure and a defined exit strategy
Four ways to structure the partnership
Chosen at the feasibility gate, once the numbers are on the table.
Development management
SDG runs the development for a fee on capex plus a performance element. The investor keeps 100% of the asset.
Turnkey design & build
One guaranteed price from concept to keys. Cost and programme risk transfer to SDG.
Co-development equity
SDG converts design, management and delivery value into equity and shares both the upside and the risk.
Landowner joint venture
Land in kind against capital and delivery, with profit share against agreed valuations per phase.
Reporting
Monthly cost and programme reporting, quarterly board pack, independent QS verification on request.
Jurisdiction
Saudi-registered entity, C.R. 1009136825, contracting under Saudi law with international arbitration available.
Six asset classes. One delivery machine.
Each district in the masterplan behind this page is a product line SDG can originate, model and deliver turnkey — increasingly on one prefabricated, minimalist module system. Select one to move the camera and open its model.
Seven stages. Each one a decision.
An investor can enter at any stage and exit at any stage. Nothing moves forward until the stage before it is signed off.
Opportunity
Land, gap, timing
Research
Demand and competitor evidence
Feasibility
HBU, capex, IRR — the gate
Investment
Structure, terms, commitment
Development
Design, build, fit-out
Market
Opening, leasing, sales
Value
Stabilisation and exit
Three perspectives. One development strategy.
Market
We understand the demand.
Sector, catchment and competitor evidence — so the product is designed for buyers who exist.Project
We structure the development.
Concept, feasibility, design and delivery under one accountable party.Investor
We understand the capital.
Returns, risk allocation, governance and exit written the way capital reads them.We connect all three.
Growth that answers real demand.
We believe Saudi Arabia's next phase of growth will be shaped by projects that respond to real market demand, create economic value and contribute to the transformation of the Kingdom.
From 21 January 2026, the Real Estate Ownership Law for Non-Saudis allows foreign individuals, companies and investment funds to own property in designated zones across the Kingdom. Foreign capital now has a legal route in. What it needs next is a local partner who can prove a scheme, price it, build it and hand it over.
A development partner.
Not simply an architecture company. Not simply an investment company. Not simply a consultancy.
Development × Investment × Market Intelligence
Swiss Design Group brings together development thinking, market intelligence, feasibility analysis and investment strategy to create projects designed for real market opportunities — then designs, builds and hands them over through our own architecture, interiors, fit-out, FF&E and furniture manufacturing capability, with AITCO for contracting and metalworks and Modern Style for MEP.
Have an opportunity? Let's develop it.
I have a project
Submit a development opportunity — a site, a concept, or a market you believe in.
I am an investor
Explore investment opportunities and how SDG structures a partnership.
